I must admit that I was quite seduced with CES massive promotion. Consumer Electronic Show promised to be the place where consumer may get the latest and upcoming as well as still-in-promise-only gadget. However, a gizmodo article by Joel Johnson forced me to think again that uproar back there in Vegas.
Joel gave us a warning not to be fooled by the “consumer” in the title. The show is actually an equal-parts business show. Here buyers from huge retail chains strive to get any deal with executives from manufacturers in electronic field – a small percentage of the real consumer. (May be it will be much proper if the show is given the title “electronic business show”)
However, CES still is one of the most promising tricks to have a peek at the next year trend in electronic gadget. Who knows that a handset, revealed 1 percent only by a tidy CEO, really have what it should take to be the biggest hit next year?
This is where fresh ideas which is fought and defended by dreaming entrepreneurs can get rather intensive exposures both from the media as well as from the bigger guys in the chain.
I love those guys with the dreams. But of course I will not buy anything.***
